Many new and emerging trends have shown up between 2020-2021, which continue to shape the growing food truck industry. Since Covid-19 hit in 2020, food trucks have been one of the only businesses to be able to truly function and run smoothly during the pandemic. Because so many restaurants and attractions were shut down, eating at food trucks quickly became a common activity. These food truck businesses that have started to pop up more and more now offer many different types of foods and desserts, some of which can’t be found anywhere else. If you’re looking to buy a food truck and expand your business, reach out to San Diego Food Truck Pros today.

Current Food Truck Trends

1. Increased Demand for Environmentally Friendly Food

Younger generations have become more health-conscious about what they are eating, making restaurants more aware of what they put in their food. Health-conscious customers have already started to impact the food industry, and many restaurants already face pressures to serve sustainable and farm-fresh foods. Food trucks seem to provide more organic ingredient options for their food, accommodating the customers who prefer organic and fresh foods. If you’re looking to expand your business and turn it into a food truck, visit San Diego Food Truck Pros to get started!

2. More Event Partnerships & Promotions

Partnerships between food trucks and certain vendors or events like concerts, carnivals, festivals, bars, and more make food truck sightings more common currently. Since things are finally starting to open back up since Covid-19, many people are taking advantage of the food truck. Certain winery, bar and brewery events use food trucks to attract more customers, since a lot of the time these places don’t offer food. This is ideal for both parties because these events host many people, allowing food trucks to gain new customers. If you want to buy your new food truck, speak to one of our San Diego Food Truck Pros to get your food truck business started.

3. Increased Technology & social media

With technology and social media expanding rapidly, food trucks have grown their social media presence as well. Since we live in a digital age full of the younger generation, businesses like food trucks rely heavily on social media to promote their food truck and food. Facebook and Instagram are great platforms for food truck businesses to use. However, more food trucks are adapting to younger-based platforms like, TikTok and Snapchat, to help them market their food truck brand. Food trucks are also offering Wi-Fi services to satisfy tech-savvy customers.

Food Truck Statistics

4. At Least 50% of Revenue During Covid-19 Has Come from Order-Ahead Sales

During the peak of Covid-19, many food businesses had to adapt to order ahead and takeout food sales. It has been more challenging for some food truck owners to adjust to social distancing guidelines that have backed up orders and services. However, some food truck owners have taken advantage of this new change and have easily modified their food trucks to adjust to the Covid-19 rules.

5. 47% of Millennials Have Eaten from Food Trucks

Millennials and Generation Z enjoy the food truck trend while also being the target customer base for food truck owners and the regular type of customers that eat at food trucks. Food truck owners must stay up to date with the latest trends to maintain and grow their business. Start your dream food truck business with San Diego Food Truck Pros!

6. The Number of People Employed in the Industry Increased by 6.1% in the Last 5 Years

The number of people employed at food trucks has grown by 6.1% within the last five years. Although this is an increase from the previous five years, this is low because food trucks operate with mainly 1-2 people compared to other small businesses. However, hopefully, with time, the number will only continue to get larger. If you want to open up your food truck, reach out to San Diego Food Truck Pros to get started.

7. Over 80% of Food Truck Users Called Their Dining Experience “Fun,” “Exciting,” or “New”

Even though the food truck industry is still constantly growing, over 80% of food truck customers enjoyed their dining experience. Many people had a “fun,” “exciting,” or “new” experience when they ordered from a food truck. Food trucks with exotic and non-traditional menu items will attract customers and keep them coming. Buy your new food truck with San Diego Food Truck Pros!

Why You Should Choose San Diego Food Truck Pros

Starting a food truck can feel complicated. However, if you keep up with the correct trends and make sure to market towards your target audience, your customer base for your food truck will increase. If you’re ready to start your business and buy a new food truck, give San Diego Food Truck Pros a call at (858) 221-3095, or contact us by clicking here.