SD Food Truck Pros: California's Best Food Truck and Trailer Manufacturer
Ready for Anything: How Food Truck Owners Can Brace for the Unexpected
After the past year we’ve had, it’s safe to say that the unexpected can happen at any time. When it comes to owning a restaurant, the unexpected is just part of the daily routine. Today, we’ll go over some tips on how food truck owners can prepare for the unexpected. By being ready ahead of time, you won’t get caught off guard and will be able to easily hurdle over whatever challenge life throws your way.
Breakdowns & Accidents
Vehicles always seem to break down at the worst time possible. When your truck refuses to start, or some of the equipment won’t operate correctly, it can turn into quite a headache. If you have older equipment or bought a used truck, you may run into some unexpected problems down the road. Luckily our team of specialists can help get your business back up and running! Whether you need repairs to the vehicle or equipment, we can help. Additionally, if some of your cooking equipment is starting to cause you problems, we can help get you new efficient appliances in your truck.
Bad Weather
While living in Southern California, this counts as an unexpected event. We’re used to sunny and 70° weather almost year-round. While checking the forecast before starting your day is a good idea, remember that not all-weather reports are guaranteed to be accurate. I’m sure we’ve all experienced a couple of rainfalls that were supposed to be a sunny cloud-free day. Have a backup plan in case the weather drastically changes. If you notice rain in the forecast before a big weekend, you can use that opportunity to post on social media and let people know if you plan to operate and how you’ll prepare for the weather.
The Off-Season Slow Down
All restaurants have their slow months. While it’s nice to get a bit of a break and catch your breath, you don’t want to lose money. A good way to keep customers interested during the changing months is by tailoring your menu to the season. Sure, a cold beer or açai bowl sounds incredible in the middle of July, but customers will start craving a hot bowl of chili or soup in December. Switching up your seasonal menu will keep your customer base happy and your profits from taking a dip.
Cater During the Winter
Speaking of the slow season, most restaurant owners dread winter. Thankfully for you, winter is full of holiday events! Catering local holiday events or at a popular bar on football Sunday is sure to keep you busy and your customers happy all year long.
Develop Strong Partnerships
Growing your business can be challenging. Growth may be staggering or happening too quickly. You can prepare for this by increasing your professional network and getting to know others in your industry. Whether you want to collaborate with another restaurant to increase brand visibility, build a second truck, or need a couple more hands on deck to help cook and serve for the weekend, having a strong network will help solve these problems. Local companies (especially the restaurant industry) tend to work together, and you will build a steady revenue stream and get more brand awareness through partnerships.
Come Up with Unique Marketing Ideas
To attract new customers and keep your current ones interested, you may need to do a little bit of creative marketing. Building up your online presence will help you throughout the year, and coming up with a promotion, discount, or competition will help you during the slow months. Increase your business’s online visibility by staying active on social media, Google search, Google maps, Yelp, brand loyalty programs, and local listings.
Expect the Unexpected
While owning a food truck does come with its own set of challenges, it doesn’t mean you can’t prepare for them ahead of time! If you have any other questions about how food truck owners can prepare for the unexpected, feel free to ask us! We’re veterans of the food truck industry, and we’ve seen it all. Additionally, our expert team will design your truck to avoid any unforeseen problems. Did the power go out at an event your catering? Not a problem, because we installed a backup generator beforehand! Health department giving your trouble with your permits? No worries, we’ll make sure your documents are submitted correctly and that your truck passes! Whether you want to redesign your current truck or start a new one from scratch, we can help. Give us a call at (858) 221-3095, or contact us on our website.
We're your go-to custom food truck and trailer builders based in sunny San Diego, CA. Serving the entire South California region, we turn your culinary dreams into mobile reality.